CONSUMERS & CUSTOMER CENTRICITY IN SCM (CUST):

Supply chains play unequivocal role in shaping the customer experience. A future supply chain will address the following challenges: Customization and speed-to-market, Micro-segments, Accelerated innovation, Trust and authenticity, Channel consistency

CUST-1 Customer Centric Supply Chains Customer Centric Supply Chains: In an engaging roundtable discussion, the focus is on customer-centric supply chain strategies, featuring insights from the Supply Chain Manager of a leading Personal Care company. The conversation explored how prioritizing customer needs can enhance supply chain efficiency, drive innovation, and improve overall customer satisfaction in the beauty industry. Simone Franceschetto, Professor, Politecnico di Milano; moderates Massimo Visconti, VP Value Chain, CSCMP Italy RT